Out, darn spot! (“It is gentle formula…”)

Some copyeditor’s got a blemish on their record.

woolite.jpg (446 KB)

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4 thoughts on “Out, darn spot! (“It is gentle formula…”)

  1. I think they are using “It’s” as a possessive and not as “it is”. The word “It” is used as the descriptor for Woolite. To help you better understand, here’s an example: Woolite’s gentle formula won’t cause stretching or shrinking. Instead of using the possessive “Woolite’s” they used the possessive “It’s”. Since we already know they are talking about Woolite, they can use “it” as a descriptor for Woolite. Another example for you: The album cover is super cool. It’s main color is black and the art work is a flat black. I am talking about the album cover, therefore I used “it’s” in place of typing the whole phrase “the album cover’s”.

    • Impaler: The problem is the possessive form of “It” is “Its”. No apostrophe. “It’s” means either “It is” or “It has”.

    • No it’s not. The possessive form of “it” is “its,” without an apostrophe. “Its” is a possessive word all its own; use it just as you would (I hope) write “the book is hers” rather than “the book is her’s.”

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