Insert that apostrophe before winter approach’s!

Yes, we all know this technically correct; the apostrophe is showing the omission of the “e” in “Approaches”, but they have plenty of room for it, so that’s extremely unlikely.

(Thanks, RW!)

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5 thoughts on “Insert that apostrophe before winter approach’s!

  1. To add to the abuse of the apostrophe, they have capitalised just about every word! I wonder why they did that.
    And the use of the ampersand (&) is equally bad in copywriting.

  2. I loved the build up that I got reading through lots of plurals (correctly spelled, without apostrophes) before being hit with the final outrage. Thanks!

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