Comments on Apostrophe Abuse: Coca-Cola loves it's employees

But if you're Coca-Cola, there's no excuse for tha...

2009-12-09T07:22:56.561-08:00

But if you're Coca-Cola, there's no excuse for that.

Fantastic site. I'm linking you all over http://...

2009-11-10T05:53:21.017-08:00

Fantastic site.

I'm linking you all over http://bit.ly/apostrophese and will keep doing so for as long as I live.

And I always use "it's" = "it is". The apostrophe ...

2009-11-04T13:50:14.191-08:00

And I always use "it's" = "it is".
The apostrophe looks like a tiny i. :)

Just group the possessive of "it" in your mind wit...

2009-11-04T13:40:18.425-08:00

Just group the possessive of "it" in your mind with the ones for he and she. No apostrophes in any of them.

his
hers
its

That will make it easier to remember.

I consider myself a fairly good speller and punctu...

2009-11-04T09:05:50.985-08:00

I consider myself a fairly good speller and punctuator.

"It's" and "its" catch me 9 times out of 10. This is one of the least intuitive rules of apostrophication.