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CNN Guilty of Apostrophe Abuse

I was shocked to see this screen on CNN in a story about a man finding a dead snake in his case of beer.

http://www.cnn.com/video/data/2.0/video/us/2013/09/03/dnt-tx-man-finds-snake-in-beer-case.ktrk.html

snake_story.png (315 KB)

(Thanks, Rollins Turner!)

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I always thought that an extraneous apostrophe in this possessive pronoun its is the most understandable form of apostrophe abuse – the writer is trying to show possession and doesn’t know that “its” is the exception.