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Out, darn spot! (“It is gentle formula…”) – Apostrophe Abuse
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Out, darn spot! (“It is gentle formula…”)

Some copyeditor’s got a blemish on their record.

woolite.jpg (446 KB)

(Thanks, Jennifer Simonds!)

Posted in Uncategorized.

Kelley says:

This is in the possessive. It’s in the correct form.

p3orion says:

No it’s not. The possessive form of “it” is “its,” without an apostrophe. “Its” is a possessive word all its own; use it just as you would (I hope) write “the book is hers” rather than “the book is her’s.”

The Impaler says:

I think they are using “It’s” as a possessive and not as “it is”. The word “It” is used as the descriptor for Woolite. To help you better understand, here’s an example: Woolite’s gentle formula won’t cause stretching or shrinking. Instead of using the possessive “Woolite’s” they used the possessive “It’s”. Since we already know they are talking about Woolite, they can use “it” as a descriptor for Woolite. Another example for you: The album cover is super cool. It’s main color is black and the art work is a flat black. I am talking about the album cover, therefore I used “it’s” in place of typing the whole phrase “the album cover’s”.

ApostropheAbuse says:

Impaler: The problem is the possessive form of “It” is “Its”. No apostrophe. “It’s” means either “It is” or “It has”.