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Its/It’s confusion in Melbourne

Burke road in Camberwell, Melbourne, Australia, is a busy shopping precinct. Obviously this realtor or the signwriter (or both?) are too busy to check the correct use of its and it’s.

Burke Road.jpg (520 KB)

(Thanks, Daniel!)

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Lucy says:

I’m from Melbourne and it seems to me like a lot of the estate agents use the same copywriter because they’re all riddled with mistakes!

Well, as you know, an apostrophe is the difference between a business that knows its shit and a business that knows it’s shit. 😉