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Correct me if I’m wrong, but I don’t think this ad abuses the apostrophe. The computer actually does belong to Radio Shack, so there should be a possessive apostrophe. Right? Just sayin’.
Funny, I didn’t even notice “Radio Shack’s”, my eye was immediately drawn to the ugly one. I think they should get a bonus demerit for capitalising “Very Best” as well.
#1 by luckyfriend on December 7, 2010 - 6:40 am
Correct me if I’m wrong, but I don’t think this ad abuses the apostrophe. The computer actually does belong to Radio Shack, so there should be a possessive apostrophe. Right? Just sayin’.
#2 by Chris on December 7, 2010 - 6:44 am
luckyfriend — “Innovation at it’s Very Best”
#3 by sinsi on December 7, 2010 - 8:02 am
Funny, I didn’t even notice “Radio Shack’s”, my eye was immediately drawn to the ugly one. I think they should get a bonus demerit for capitalising “Very Best” as well.
#4 by Grant on December 7, 2010 - 6:13 pm
“The Family Chtistmas Gift That’s Functional, Fun and Educational!”
So it seems that Capitalizing Every Word To Make It Look More Important is nothing new.
Good grief…
#5 by Grant on December 7, 2010 - 6:20 pm
Note to self: check spelling before hitting ‘submit comment’ button.