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Soft’ees donuts

Yes, this makes me crazy. It doesn’t make sense why you’d put an apostrophe there. It’s complete abuse.

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(Thanks, Tricia!)

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josephinesped says:

Or, the readers using their own imaginations–which is dangerous for advertisers–Soft-or-not-ees!

me says:

Maybe it’s an omission apostrophe. Who knows what Soft’ees could be short for. SoftDoughnutees?