Yes, this makes me crazy. It doesn’t make sense why you’d put an apostrophe there. It’s complete abuse.

(Thanks, Tricia!)
Links and visuals illustrating an orthographic pet peeve.
Yes, this makes me crazy. It doesn’t make sense why you’d put an apostrophe there. It’s complete abuse.

(Thanks, Tricia!)
Posted in Uncategorized.
– September 24, 2010
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.
Maybe it’s an omission apostrophe. Who knows what Soft’ees could be short for. SoftDoughnutees?
Or, the readers using their own imaginations–which is dangerous for advertisers–Soft-or-not-ees!