I knew that the cupcake trend had pretty much jumped the shark when this local eatery started carrying them . . . but I was still pretty upset by this egregious abuse of apostrophe’s 
(Thanks, Rain!)
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Maybe they mean that the person that owns the place is named Cupcake…ever think of that? there are a lot of Cupcakes on youtube that post videos, so it could just be their name as well as their product…get it? ;D