At the cost of TV advertising you’d think an ad agency would check the punctuation used in a 30-second prime time advertisement. I had to pause the news to rush for my camera to get this one!
(Thanks, Nicole!)
12 month’s and no interest
Follow Apostrophe Abuse
#1 by me on September 2, 2010 - 8:58 pm
I think that it’s appropriate to have an apostrophe here, but it should be after the s.
#2 by worddoc on September 16, 2010 - 4:21 am
Agreed it *might* be ok if a possessive is intended: the first month’s interest fee might be waived. (Try that grammatically without an apostrophe: one month’s worth vs one months worth. Eh? ) Clearly not the worst offense, but unnecessary . Roget and Webster must have left the building.
#3 by evesleaves on November 14, 2011 - 7:11 pm
That’s a HUGE deal for the customer—12 months of interest, free!