Cindy sent in a photo of this advertisement that uses its instead of it’s, and vice versa:
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Actually, the one in the "arch" area at the bottom is correct.
Not exactly, Anonymous. *It's* is a contraction of it is, or it has, while *its* is the possessive form of *it*. See http://xrl.us/itsits
I want to put hyphens in the arch line, too.
"It's our-make-room-for-2010 sale."
With the hyphens, it seems clear that the "it's" is correct here.