Ken writes:
They took down the banner the next day, either because they realized the mistake or they no longer felt love for their employees.
Coca-Cola loves it’s employees
Follow Apostrophe Abuse
Ken writes:
They took down the banner the next day, either because they realized the mistake or they no longer felt love for their employees.
#1 by Anonymous on November 4, 2009 - 5:05 pm
I consider myself a fairly good speller and punctuator.
"It's" and "its" catch me 9 times out of 10. This is one of the least intuitive rules of apostrophication.
#2 by Anonymous on November 4, 2009 - 9:40 pm
Just group the possessive of "it" in your mind with the ones for he and she. No apostrophes in any of them.
his
hers
its
That will make it easier to remember.
#3 by Anonymous on November 4, 2009 - 9:50 pm
And I always use "it's" = "it is".
The apostrophe looks like a tiny i.
#4 by J on November 10, 2009 - 1:53 pm
Fantastic site.
I'm linking you all over http://bit.ly/apostrophese and will keep doing so for as long as I live.
#5 by Bitter Mac on December 9, 2009 - 3:22 pm
But if you're Coca-Cola, there's no excuse for that.