Earthling writes:
Apparently Oxford, England doesn’t have sufficient scholars for its oldest pub to warrant a signage correction.
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This apostrophe is fine. It simply shows posession.i.e this is the oldest pub that belongs to Oxford. check out; http://en.wikipedia.org/wiki/Apostrophe under the Possessive apostrophe section.
I think the blog is talking about the apostrophe in "it's".
Despite tha fact that some people write that way, it is actually an incorrect usage.
See Wikipedia:
No apostrophe is used in the following possessive pronouns and adjectives: yours, his, hers, ours, its, theirs, and whose. (Many people wrongly use it's for the possessive of it, but authorities are unanimous that it's can only be a contraction of it is or it has.) All other possessive pronouns ending in s do take an apostrophe: one's; everyone's; somebody's, nobody else's, etc. With plural forms, the apostrophe follows the s, as with nouns: the others' husbands (but compare They all looked at each other's husbands, in which both each and other are singular).
http://en.wikipedia.org/wiki/Apostrophe
Behold, the Oxford Apostrophe!
When did not using the apostrophe for its become standard? It could be that this sign (or the one it's based on) predate it . . .
It's always been that way. (Note correct usage of apostrophe in the contraction of IT IS.)
it has, even.