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Irony Files: It’s/Its confusion in article about The Elements of Style

Dave noted the it’s/its confusion in this NewsDay article about the 50th anniversary of Strunk and White’s The Elements of Style:

In 1918, he self-published a writing guide for his students, which they could buy at the campus bookstore. It’s main precept was “omit needless words.”

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bob says:

Our local supermarket uses the apostrophe on all the signs in the produce dept. “Potatoe’s”, “onion’s” etc. It really bugs me.

pfriedman says:

And needless apostrophes.