Yes, we all know this technically correct; the apostrophe is showing the omission of the “e” in “Approaches”, but they have plenty of room for it, so that’s extremely unlikely.
(Thanks, RW!)
Insert that apostrophe before winter approach’s!
Follow Apostrophe Abuse
#1 by Jeff on December 16, 2008 - 8:17 pm
Since when was it technically correct to substitute an apostrophe for the letter “e” in “approaches”?
#2 by Chris on December 16, 2008 - 8:23 pm
“Technically” in that apostrophes are used to show the omission of letters. Not a standard contraction by any means.
#3 by Richard on December 18, 2008 - 6:01 pm
To add to the abuse of the apostrophe, they have capitalised just about every word! I wonder why they did that.
And the use of the ampersand (&) is equally bad in copywriting.
#4 by Anonymous on December 20, 2008 - 4:44 pm
Cape Cod
#5 by MoiraJ on January 7, 2009 - 5:01 pm
I loved the build up that I got reading through lots of plurals (correctly spelled, without apostrophes) before being hit with the final outrage. Thanks!