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Insert that apostrophe before winter approach’s!

Yes, we all know this technically correct; the apostrophe is showing the omission of the “e” in “Approaches”, but they have plenty of room for it, so that’s extremely unlikely.

(Thanks, RW!)

Posted in Uncategorized.


5 Responses

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  1. Jeff says

    Since when was it technically correct to substitute an apostrophe for the letter “e” in “approaches”?

  2. Chris says

    “Technically” in that apostrophes are used to show the omission of letters. Not a standard contraction by any means.

  3. Richard says

    To add to the abuse of the apostrophe, they have capitalised just about every word! I wonder why they did that.
    And the use of the ampersand (&) is equally bad in copywriting.

  4. Anonymous says

    Cape Cod

  5. MoiraJ says

    I loved the build up that I got reading through lots of plurals (correctly spelled, without apostrophes) before being hit with the final outrage. Thanks!



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