Skip to content

Abuse in Canadian packaging for Crest toothpaste

The Canadian packaging of Crest toothpaste for kids has an errant apostrophe.
It looks like they just reused the US graphic for “KID’S”: in the US packaging of the toothpaste, it’s labelled “KID’S Crest” — which, as Alex points out in the comments, should actually be “KIDS’ Crest”.

Posted in Uncategorized.

Tagged with .

Tim Wilson says:

I’d hate to have to answer for approving a mistake like that. I’ll have take a closer look at the toothpaste next time I’m brushing.

alli says:

Hey, thanks for posting this. I just noticed the apostrophe misuse on the tube in the bathroom, and found it very upsetting. I immediately did an online search to see if it had been noted, and thankfully, I am not alone in my disappointment. :-\

Anonymous says:

If it is one child’s tube, it should be kid’s.

Anonymous says:

Wow, that’s very… interesting 😛

Alex says:

Even the US version sounds a bit suspect to me … surely it’s Crest for Kids (hey – that’s even what the Canadian version says!) – in which case it should be Kids’ Crest …