The Canadian packaging of Crest toothpaste for kids has an errant apostrophe.
It looks like they just reused the US graphic for “KID’S”: in the US packaging of the toothpaste, it’s labelled “KID’S Crest” — which, as Alex points out in the comments, should actually be “KIDS’ Crest”.
#1 by Alex on November 18, 2006 - 5:05 pm
Even the US version sounds a bit suspect to me … surely it’s Crest for Kids (hey – that’s even what the Canadian version says!) – in which case it should be Kids’ Crest …
#2 by Anonymous on December 11, 2006 - 12:24 pm
Wow, that’s very… interesting
#3 by Anonymous on May 24, 2007 - 9:55 pm
If it is one child’s tube, it should be kid’s.
#4 by alli on July 17, 2007 - 3:39 am
Hey, thanks for posting this. I just noticed the apostrophe misuse on the tube in the bathroom, and found it very upsetting. I immediately did an online search to see if it had been noted, and thankfully, I am not alone in my disappointment. :-\
#5 by Tim Wilson on February 7, 2012 - 1:33 pm
I’d hate to have to answer for approving a mistake like that. I’ll have take a closer look at the toothpaste next time I’m brushing.