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Abuse in Canadian packaging for Crest toothpaste

The Canadian packaging of Crest toothpaste for kids has an errant apostrophe.
It looks like they just reused the US graphic for “KID’S”: in the US packaging of the toothpaste, it’s labelled “KID’S Crest” — which, as Alex points out in the comments, should actually be “KIDS’ Crest”.

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Tim Wilson says:

I’d hate to have to answer for approving a mistake like that. I’ll have take a closer look at the toothpaste next time I’m brushing.

alli says:

Hey, thanks for posting this. I just noticed the apostrophe misuse on the tube in the bathroom, and found it very upsetting. I immediately did an online search to see if it had been noted, and thankfully, I am not alone in my disappointment. :-\

Anonymous says:

If it is one child’s tube, it should be kid’s.

Anonymous says:

Wow, that’s very… interesting :P

Alex says:

Even the US version sounds a bit suspect to me … surely it’s Crest for Kids (hey – that’s even what the Canadian version says!) – in which case it should be Kids’ Crest …